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Data-Driven Ecommerce Growth
Ecommerce Portfolio
Design process
Digital Transformation
Managed end-to-end Shopify store operations and continuous improvement for data flow, UX/UI, SEO, external API
Enterprise System Migration
Managed the end-to-end data migration from legacy ERP and Magento to Shopify via API. Architected critical data flows, engineered custom metafields to bridge mismatched system fields, and successfully orchestrated a complex blended B2B/B2C store environment while aligning competing priorities across internal management, IT developers, and external vendors
1
Data Mapping & Automation
Overcame native integration constraints where raw ERP payloads were pushed via API into isolated Shopify Plus metafields and left disconnected from storefront logic. Engineered a touchless automation layer using Shopify Flow to listen for product updates and company registration hooks. Implemented custom logic scripts to parse the payload, executing live GraphQL Admin API mutations to dynamically bind group pricing tiers, minimums, and automated catalogs to B2B profiles.
2
CRM & Lifecycle Marketing
Directed the end-to-end email marketing strategy across Klaviyo and MailChimp, driving customer retention and lifecycle growth. Utilised Python and SQL to build predictive clustering models, dynamically segmenting B2B and B2C audiences for hyper-personalised campaigns. Optimised email architecture, integrated UTM tracking, and architected automated win-back workflows, successfully doubling engagement metrics while strictly maintaining high sender reputation benchmarks.
3
SEO Optimisation
Optimised the front-end user experience by engineering logical site architecture, categorise products by cluster modelling, standardising menu navigation hierarchies, and establishing strict SEO structures. Set rigorous quality acceptance benchmarks and resolved complex UX/UI bugs to ensure seamless multi-platform functionality and accurate B2B/B2C catalog filtering.
4
Root Cause Analysis & User Acceptance Testing
Debug critical data-sync errors, and conduct rigorous QA testing. Successfully identified logical blind spots and implemented robust backup checks to prevent large-scale data overwrite loops and inventory sync failures.
5
Continuous UI/UX Refinement & CRO
Led continuous Conversion Rate Optimization (CRO) and dynamic merchandising across the Shopify storefront. Executed customed front-end UI/UX refinements, including restructuring promotional content blocks and resolving checkout friction points. Configured dynamic rendering logic for product availability, such as converting standard "Out of Stock" states into conditional "Stock Incoming" calls-to-action for seasonal new arrivals, effectively preserving customer purchasing intent.
6
Digital Marketing
Marketing Campaigns
Performance Marketing
Campaign Analytics
Data Visualisation
A/B Testing
Lead Generation
Customer Segmentation
New Car Model - Lead Generation - SKODA
Campaign Strategy
A 3-month multi-phase Meta Ads campaign designed to drive high-intent test-drive bookings for the Skoda SUV lineup (Kodiaq and Karoq). The creative approach combined premium lifestyle imagery with strong financial hooks including a 20M VND cash discount and a 3-year warranty to capture local demand.
Ad Formats & Execution
Deployed swipeable Carousel and Collection ad formats to clearly segment separate value propositions. Ad traffic was funneled to a comprehensive, custom-built landing page detailing all promotional offers and vehicle specifications, optimized for seamless, high-converting lead capture.
Total Impressions
287,452
Link Clicked
7,125
CTR
2.47%
Landing Page Leads
176
Real Estate - Luxury Property Campaigns - The Invest Real Estate
Campaign Overview
Targeted Meta Ads lead-generation campaign for NovaWorld Phan Thiet, utilising dynamic creative testing (lifestyle vs. investment angles) to drive high-net-worth prospects to exclusive landing page visits and talk show bookings.
Healthcare - Maternity Package Campaign - TTH Hospital Vinh
Campaign Overview
Executed the maternity promotion a 1-month integrated campaign offering discounted delivery and pain-relief packages to drive hotline bookings. Combined paid Meta Ads, Zalo push, and a citywide OOH rollout across 20+ digital screens in 4 aspect ratios to reach expecting mothers across local area.
Total Reach
120k+
Cost Per Booking
$8.30
CTR
1.84%
(above healthcare benchmark)
Hotline
Inquiries
204
Design process
MailChimp & Klaviyo
crafting bold visuals that inspire and elevate brands with thought process.
Define Your Vision
Find the perfect plan tailored to your needs, offering the right balance of features, flexibility, and value to help you achieve your goals effortlessly.
1
Submit Your Request
Easily submit your design requirements through our private design portal, ensuring a seamless process where your vision is understood, refined, and brought to life with precision and creativity.
2
Project Delivered
As a dedicated freelancer, I ensure your project is completed with precision and delivered within 2-3 days. With a keen eye for detail and a passion for quality, I bring your vision to life—on time and beyond expectations.
3
Reviews
Client Reviews
Real feedback from clients who trusted my design expertise to elevate their brands successfully.
180+
design projects completed.
96%
Client satisfaction rate.
15+
Years of experience
FAQ'S
Answers
Find answers to common questions about my design process, services etc…
Product Design
Brand Identity Design
Branding
What services do you provide?
I specialize in brand identity and package design, with experience in web design, UI/UX, and to create brand experiences.
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